27 Jun Vita Liberata launches the Liberation Day Campaign
Another day, another party – this time it was the turn of the fabulous Vita Liberata, who are not only celebrating 10 years in the business of making us glow, but have also just launched their Liberation Day campaign, which aims to give someone their very own liberation day.
The party, which was held on the roof terrace at the Sanctum Soho hotel, featured champagne, canapes and celebrities, including Liberation Day campaign leader, Kelly Brook. Here’s Kelly with Vita Liberata founder and CEO, Alyson Hogg:
There is no set prize in the Liberation Day competition, as the brand is going to help someone realise their personal dreams for 24 hours. Let your imagination run wild – do you have the urge to do something original, unique or simply amazing? Then make sure you enter the competition at www.liberationdayiscoming.com.
Judges include Kelly Brook, Alyson Hogg and leading Psychologist Corinne Sweet. The competition will run until December 31st, and as an extra incentive, one winner will be picked at random each month for the next 6 months to win a ‘liberating’ spa day.
If you’ve ever tried Vita Liberata products you’ll know just how goddamn-great they are – the even fade is something they get absolutely spot on. I personally can’t wait to try PHenomenal 2-3 Week Tan Mousse (£37.50, available from Boots, Debenhams and www.vitaliberata.co.uk), which lasts up to 4 times longer than regular tans, thanks to the revolutionary pHenO2 technology.