18 Nov The creme de la creme of foundations
This season’s must-have skin finish is demi-matte – satiny, fresh and radiant. It was all over the AW13 runways.
Want to get the look for yourself? Max Factor’s Whipped Creme Foundation (£9.99) is the one to go for. The brand has been creating classic and cult foundations since launching the first make-up ever designed for motion picture in 1914 (I can smell an anniversary coming up…!), so they definitely know what they are doing in this department.
As regular readers will know, I’m currently using mineral make-up which I have been raving about for a while now, so any foundation is going to have to be pretty hot stuff to beat my little pot of miracle powder!
Also, at this time of year my skin tends to be rather dehydrated, so finding a foundation that doesn’t adhere to and highlight any flaky areas is a continual challenge.
But I tried this on my hand and was instantly impressed with the velvety texture, so had to give it a whirl. And as I suspected it’s good, very good. I’ve been testing shade 45, Warm Almond, which is a perfect match for my fair skin.
The airy formula is rather fabulous, it glides over the skin and coverage is good (no flakiness!). I had to use a touch of concealer afterwards, but if you are blessed with good skin this will make it great.
You don’t need to use powder unless you want a particularly matte finish, and even after a few hours of wear, my sometimes combination skin doesn’t look shiny.
Just one other point about this foundation, although it’s more to do with practicalities… I have fairly long nails and have a feeling that when the pot starts to empty out, it could be a challenge getting the product out – I have a thing for getting stuff under my nails, you see!
Max Factor Whipped Creme Foundation is oil free, dermatologically tested and suitable for use on sensitive skin. Out now.