RSPCA Makeover the World campaign - are you getting involved? - Rebecca Barnes
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RSPCA Makeover the World campaign – are you getting involved?

RSPCA Makeover the World campaign – are you getting involved?

If you’re concerned about animal testing in beauty products and the industry as a whole, read on.

Just under a month ago was the first year anniversary of the ban on sales of cosmetics newly tested on animals in the EU.

But millions of animals are still suffering in the name of beauty, despite the fact that there are already more than 20,000 approved chemical ingredients available to producers of cosmetics products.

Which is why the RSPCA is pushing cosmetics companies to end the practice globally with a new campaign called ‘Makeover the World’.

Cheska Hull_Dedicating a makeover

Cheska Hull_Makeover the World

Cheska Hull - #makeovertheworld

New research shows that 76% of women and 59% of men want to end animal testing for cosmetics worldwide, and 71% say they would prefer not to buy a product if they knew it was from a company still testing on animals.

If you want to do your bit to support this cause and put pressure on the international cosmetic players to end the practice completely, all you need to do is this:

  • Give yourself a fun makeover: an animal, a theme, a beauty trend or even get creative with nail art – whatever you like
  • Take a photo or video
  • Share the results online, most importantly using the hashtag #makeovertheworld

Celebrity supporters so far include Made in Chelsea star Cheska Hull, who has shared her pictures with us above, and singer Leona Lewis.

For information on the campaign, visit www.rspca.org.uk/makeovertheworld

For information on the top 10 cosmetic companies, visit www.rspca.org.uk/cosmeticcompanies

Rebecca Barnes
rebeccabjourno@gmail.com
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