11 Jul NEW Color Wow haircare collection
Now here’s an exciting new haircare collection with some really interesting products. Color Wow comes from the globally acclaimed and award-winning John Frieda stable, and is said to harness the power of cutting-edge technologies to keep coloured hair looking as fresh as the day you visited the salon.
According to the brand, more than 75% of women colour their hair so this is professionally formulated range is bound to appeal to a huge amount of consumers.
So far I’ve road-tested the Color Security Shampoo (from £9, 75ml) and Color Security Conditioner (from £9, 75ml) – in fact these came away with me on my last two sunny trips abroad and my colour is looking very fresh right now. It’s suitable for all colour-treated hair and has a sulfate-free formula which I’m happy about.
I’ve also tried the rather unique Root Cover Up powder (£28.50, pictured front left) and it really does work on covering up root regrowth in seconds. Love the compact packaging too, and the best thing is that the powder is water-resistant and lasts until you next shampoo. It’s available in four shades – blonde, light brown, medium brown and dark brown.
The other products in the picture are from left to right; Pop & Lock Crystallite Shellac (£14, 55ml), Brass Banned Mousse (£16.50, 200ml) and One Minute Transformation Styling Cream (from £9, 30ml).
Color Wow has just landed at Space NK (some of the products are also available on QVC and victoriahealth.com), so go take a look, or visit www.colorwowhair.com.